Featured method note
Govern Cold Email Marketing Before You Scale
Cold email deliverability in 2026 requires authenticated sending identity, aligned SPF, DKIM, and DMARC where required, correct DNS and TLS, low complaint
2026-09-04 · Julian Hartwell
lemlist company research notes
Cold Email Discord: Resolve the Intent Before Choosing a Workflow
2026-09-04 · Julian HartwellSeparate community discovery from email outreach involving Discord-related audiences before choosing tools, data, or tactics.
Read moreokki-go vs Clay: What Should Revenue Operations Teams Evaluate in a B2B Contact Data Platform?
2026-09-03 · Julian HartwellA RevOps-focused FAQ for buyers evaluating okki-go for RevOps, okki-go vs Clay, and the total-cost questions a prospect database evaluation should include.
Read more19 Days, 40 Meetings, One Human Review Workflow: An AI Prospecting Rescue
2026-09-03 · Julian HartwellWhen an AI sales assistant from a low-cost lead generation software started emailing the wrong people, a human review workflow saved the campaign. A GTM consultant shares the rescue, what it taught her about agent-native prospecting, and what to check when comparing okki-go alternatives.
Read moreB2B Market Segmentation: When a Category Deserves a Different Strategy
2026-09-03 · Julian HartwellB2B market segmentation divides organizations into groups that warrant different product, message, channel, service, or resource decisions. Start with the
Read moreJudge Prospecting Courses by Transferable Practice
2026-09-03 · Julian HartwellChoose a course by the behavior you need to practice, the feedback you receive, and the work you can bring back to your team.
Read moreSmartlead vs Lemlist: A Revenue Ops Checklist for Evaluating AI Prospecting Tools
2026-09-02 · Julian HartwellA practical checklist for revenue operations teams comparing Smartlead vs lemlist. Covers what is lemlist, data enrichment, email lookup, AI agent sales skills, and hidden costs.
Read moreWhat Revenue Operations Teams Should Evaluate in Email Verifier Features: A $28K Lesson
2026-09-02 · Julian HartwellRevenue ops leader shares hard-earned lessons on the email verifier features that actually matter—from catch-all detection to reply classification—and how evaluating lemlist by workflow fit instead of accuracy scores changed everything.
Read moreHow to Evaluate a Cold Email Lead Generation Agency
2026-09-02 · Julian HartwellAssess an agency through data ownership, sender controls, lead acceptance, CRM handoff, reply operations, and auditable metrics.
Read moreCold Email AI Should Strengthen Review, Not Invent Certainty
2026-09-02 · Julian HartwellUse AI for research and drafting while preserving provenance, suppression, claim review, permissions, and human send approval.
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